Goodbye High Fructose Corn Syrup, Hello Corn Sugar (Signed, Corn Industry)

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The makers of high fructose corn syrup want to sweeten its image with a new name: corn sugar.

The Corn Refiners Association applied Tuesday to the federal government for permission to use the name on food labels. The group hopes a new name will ease confusion about the sweetener, which is used in soft drinks, bread, cereal and other products.

Some scientists have linked consumption of full-calorie soda – the vast majority of which is sweetened with high fructose corn syrup – to obesity.

The Food and Drug Administration could take two years to decide on the name, but that's not stopping the industry from using the term now in advertising.

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