The world's largest retailer, Wal-Mart, now plans to hold on to customers even after they die - by selling coffins.
Prices range from a "Mom" or "Dad Remembered" steel coffin for $895 (£540), to a bronze model at $2,899.
The retailer is allowing customers to plan ahead by paying for the caskets over 12 months for no interest. They can be dispatched within 48 hours.
Catering for cradle-to-grave needs, Wal-Mart already sells everything from baby wear to engagement rings.
The retailer is offering caskets at prices that undercut many funeral homes, say correspondents.
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