A man targeted by marketing companies is making money from cold calls with his own premium-rate phone number.
In November 2011 Lee Beaumont paid £10 plus VAT to set up his personal 0871 line - so to call him now costs 10p, from which he receives 7p.
The Leeds businessman told BBC Radio 4's You and Yours programme that the premium line had so far made £300.
MORE: http://www.bbc.co.uk/news/uk-23877479
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