When the CEO of Chick-fil-A publicly opposed gay marriage, the fast-food chain drew national controversy - but also scored record-breaking sales.
However, a number of firms are taking the opposite stance to boost their reputations for tolerance and cash in on pro-gay customers.
For example, Amtrak has set up a 'Ride with Pride' website specifically catered to gay passengers, boasting about its sponsorship of gay rights organisations.
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