In the economic wasteland of the past three years, the biggest success story has been a website that gets us to buy stuff we never knew we wanted.
More precisely, what we buy at Groupon—the two-year-old startup that, with projected revenue of more than $500 million this year is the right to buy all that stuff at a huge discount, so long as we all act fast.
Like its competitors, Groupon makes money by turning its audience into bargain junkies.
Every day, customers check their email or the Groupon website to find out about the daily deal in their city. (Groupon already operates in more than 100 cities nationwide.)
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