In the late 1940s early 1950s RJ Reynold Tobacco Company featured doctors as Camel smokers commercial in order to ease consumer fears about smoking. The documents of PR firm Hill & Knowlton show that RJ Reynolds surveyed doctors as they entered a physician's convention asking, in part, "What cigarettes are you carrying?" Many doctors reported carrying Camels. Why? Because RJR also planted cartons of Camels in their hotel rooms.
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