#Thefourthmeal #Fourthmeal #TacoBell #kids #Ads #Advertising #television, #dinner #website #cravinator #smartphone #app #bingeeaters #junkfood #campaign #pot #fourtwenty #marijuana #obesity #obesityepidemic #fat #emergency
"The campaign is called "fourth meal" and was originally launched in a series of Taco Bell spots telling kids that "everyone is a fourth mealer — some just don't know it yet." Now, new "fourth meal" ads are once again popping up all over television, insisting that "sometimes the best dinner is after dinner." The ads are backed by an eponymous website and a "cravinator" smartphone app that helps binge eaters select their junk food of choice. Though the "fourth meal" campaign has been ongoing since 2006, it is particularly notable today because it proves that such marketing will persist even as the obesity epidemic becomes a full-fledged headline-grabbing emergency...".
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