How Rudolph the Red-Nosed Reindeer was invented by a department store ad writer (and was almost named Reginald or Romeo)

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This first edition of Rudolph, the Red-Nosed Reindeer, bottom, and original layout, top, are from the estate of Robert May, who wrote the famous story in 1939 as part of a Montgomery Ward marketing campaign

You know Dasher and Dancer and the rest of the gang. But do you recall, the most 'Perfect Christmas Crowd-Bringer' of all?

That's how executives at Montgomery Ward originally described Rudolph the Red-Nosed Reindeer, who first appeared in a 1939 book written by one of the company's advertising copywriters and given free to children as a way to drive traffic to the stores.

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