The Walt Disney Company is angling to start kids even earlier on the Disney brand with a program called Disney Baby, in which representatives visit new moms in U.S. maternity hospitals and give them free Disney Cuddly Bodysuits, which are basically Disney-branded Onesies.
In the visit, reports the New York Times, the reps also ask moms to sign up for DisneyBaby.com email alerts, thereby starting what they hope will be a longstanding and profitable relationship.
Own the baby, own the mother, so to speak.
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