How Two Outcast Rappers Built an Insane Clown Empire

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The attention lavished on “Miracles” was largely negative, but it was enough to propel ICP up from the underground—and the duo didn’t come alone.

Over the past decade, Bruce and Utsler have quietly built a massive pop-culture sleeper cell of fans, who call themselves the Juggalos (so named for a 1992 ICP song, “The Juggla”).

While most of us happily ignored ICP, the Juggalos embraced the band’s outsider status, helping albums like 2009’s Bang! Pow! Boom! debut at number four on the Billboard charts.

Over the years, in fact, ICP has sold a respectable 7 million albums.

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