BP's Slick Greenwashing

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For the last decade, BP has been busily engaged in a multi-million-dollar greenwashing campaign.

Changing its name from British Petroleum to BP, the company adopted a new slogan, “Beyond Petroleum,” and began a “rebranding” effort to depict itself as a public-spirited, environmentally sensitive, green energy enterprise, the very model of 21st century corporate responsibility.

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